Fıskiye Gazoz

Fıskiye is a fictional Aegean gazoz, a Turkish craft soda, made in small batches in Urla. I planned a three-week Instagram campaign to bring Sakızlı Limon (mastic and lemon), a flavour made only this summer, into cafés in Izmir and Istanbul. It opens with curiosity: first only a bottle's reflection, then the launch, a giveaway, a discount code and a last call. I wrote the strategy and content calendar and designed every piece.

Concept project · fictional brand, not client work. The idea, art direction and every decision are mine; I use AI as leverage to speed up production.