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Concept project2026

Kadro Bisiklet Atölyesi

Instagram account: strategy, content system and community management

A fictional neighbourhood bike workshop in Bahçelievler, Ankara. The line you hear most in Ankara is “you can't cycle in this city”; the account's job is to disprove it every week with short repair videos, local routes and Repair Night on Thursday evenings. I built the account end to end: audience, content pillars, a four-week calendar, templates, captions and saved replies.

Concept project · fictional brand, not client work. The idea, art direction and every decision are mine; I use AI as leverage to speed up production.

Client
Fictional brand · self-initiated
My role
Social media strategy, content design and copy
Scope
Profile, audience, calendar, Reels storyboard, carousel, story templates, saved replies
Tools
Illustrator, Photoshop, Figma
Year
2026
Kadro Bisiklet Atölyesi, page 1 / 3: Opener: project summary, Instagram profile, Reels and a story
Kadro Bisiklet Atölyesi, page 2 / 3: Four content pillars and a fixed weekly rhythm: November calendar, audience and first-90-day targets
Kadro Bisiklet Atölyesi, page 3 / 3: Content from the calendar: Reels storyboard, carousel, story templates, captions and saved replies

Contact

Let's work together.

Open to full-time, part-time and project-based graphic design and social media roles, in Ankara or remote.

omer@neptay.com