Kırk Yıl Kahve

A fictional roastery and café in Kadıköy, named after the Turkish proverb “a cup of coffee is remembered for forty years”. I drew the logo as a cup seen from above: its rim is a ring of 40 short ticks, both a clock dial and forty years of memory. Every coffee gets a № and its taste notes become simple shapes, so anyone can choose from the shelf without the jargon.

Concept project · fictional brand, not client work. The idea, art direction and every decision are mine; I use AI as leverage to speed up production.