Concept project2026
Hiza Pilates
Brand identity & social media templates
An identity I made for a small, fictional reformer pilates studio in Çankaya, Ankara. Its name, “hiza”, is Turkish for alignment, the core of pilates. Most members find the studio on Instagram, so it needed a calm, warm identity and templates the team can fill in themselves. I built the i of the logo from stacked capsules, like vertebrae.
Concept project · fictional brand, not client work. The idea, art direction and every decision are mine; I use AI as leverage to speed up production.
- Client
- Fictional brand · self-initiated
- My role
- Brand identity, illustration and template design
- Scope
- Logo, figure set, class schedule, cards, Instagram templates, tote bag, door vinyl
- Tools
- Illustrator, Photoshop, Figma
- Year
- 2026
Contact
Let's work together.
Open to full-time, part-time and project-based graphic design and social media roles, in Ankara or remote.
omer@neptay.com