Lüfer Balık & Meze

A fictional fish and meze house in Karaköy, Istanbul. Its main advertising is a nightly “Günün Balığı” (catch of the day) post and a weekly “Rakı-Balık Gecesi” (rakı & fish night) story, so I built the identity for fast daily content: one template, three fields edited by hand and a blue–night–bone rotation you spot instantly in the feed.

Concept project · fictional brand, not client work. The idea, art direction and every decision are mine; I use AI as leverage to speed up production.